In today’s business-oriented world, companies are constantly looking for ways to market their products effectively. One effective method is through effective email marketing. Email marketing is a rewarding engagement tactic because it helps you convert your visitors into leads and paying customers.
Emails offer an easier and more professional way to contact potential customers and inform them about your products and services. With effective marketing emails, it is easier to convince a customer to buy products without looking too unprofessional. However, new business owners might not be aware of how to write an email effectively so that it gets opened by recipients.
Imagine the heights of success you can reach if you have the perfect email copies to send to your clients, customers, and stakeholders. What if we tell you that there’s an easier way to draft these emails efficiently? Yes, we are talking about email templates for marketing that can make your emails look professional.
In this comprehensive guide, we’ll go through all aspects related to email marketing, including some impressive email templates for marketing and effective tips for you to follow.
Understanding Email Templates for Marketing
A marketing email template is a pre-built HTML email template. This particular template makes it easier to create emails by enabling the creator to write effective marketing emails easily. When using a pre-built, customizable HTML template, all you need to do is replace images, copy, links, and other media.
Email templates for marketing are often referenced when marketers do not want to start from scratch. These templates enable them to write and edit emails for marketing purposes quickly.
For instance, Neo is a business email platform which offers ready-to-use email templates for marketing that you can customize with the help of AI. You can also add new templates and craft effective emails using generative AI and the Smart Write feature.
Top 15 Email Templates for Marketing in 2024
Email campaigns are 40 times more effective for bringing in new customers than other channels, including social media. Over 80% of SMBs use email as the primary channel for retaining customers. However, these email campaigns can be successful only if you write and draft them properly. This also involves using top email templates for marketing, like the ones showcased below.
1. New Customer Welcome Letter Template
Subject line: It's great to have you at [Company Name]
Hi [First Name],
Welcome to [Your Company Name]. Your special free trial starts today!
What happens next?
Our team will send you the best tips for [Product or Service Name], so make sure you always check your email inbox.
Want to get more out of [Product or Service Name]? Choose a specific plan of your choice from the links below:
[Link to pricing page]
Regards,
[Your Name & Signature]
2. Email Newsletter Template
Subject line: Important Updates from [Company Name]
Hi [First Name],
Thank you for subscribing to the [Your Company Name] newsletter!
By signing up for our newsletter, you will be the first to hear all about our [news, special offers, updates, or events]. You will also receive exclusive content straight to your inbox every [mention the day your newsletter is sent out].
Want more? Visit our resource pages: [link to blog or resource pages] or follow us on [social media channel names] to get a daily dose of the most helpful tips and industry trends.
Regards,
[Your Name & Signature]
3. Customer Re-engagement Email
Subject line: We miss you at [Company Name]
Hi [First Name],
We haven’t heard from your side in a while, but we would love to!
Please enjoy [percentage]% off your next purchase of $[specify the amount] or more. Just enter the code [initials] at checkout.
[Link to use your company’s discount code now]
If we still haven’t heard from you, we will wish you good luck and remove you from our mailing list, but we hope you will stay with us!
Regards,
[Your Name & Signature]
4. Thank You Email Template
Subject line: Thank You for your [order]
Hi [First Name],
Thank you for your order!
We value our loyal customers, so as a token of our appreciation, use code [initials] to receive [percentage]% off your next purchase with us.
In the meantime, here is a summary of what you ordered from our site this time:
[Summary of your customer’s order details]
Regards,
[Your Name & Signature]
5. Review Request Email
Subject line: Your feedback will help us improve [Company services]
Hi [First Name],
We hope you’re enjoying your [Product or Service Name]!
We are committed to improving the customer experience, and, of course, feedback allows us to do that.
Please leave a review on our page(s) here: [link to review pages]
It’s the easiest way you can help our team better serve you in the future!
We know your time is valuable, and we appreciate you taking two minutes to let us know how we are doing right now.
Regards,
[Your Name & Signature]
6. Cold Outreach Email Template
Subject line: Here’s how [Product] can help solve [Problem]
Hi [First Name],
If you are like most executives, you know how frustrating [mention common business problems solved by your product/service] can be.
Our [Product or Service Name] changes that. [Explain how your specific item or service solves the problem and include social proof].
If you would be willing to give me 10 minutes of your time, I will show you how you can achieve the same results with our [Product or Service name].
What’s the best time to connect next week or month for a personalized demo?
I am looking forward to hearing from your side!
Regards,
[Your Name & Signature]
7. Event Email Template
Subject line: We would love to hear from you about [Webinar Name]
Hey [First Name],
There is just a week left until our [topic of presentation] webinar!
When: [Date and time of event]
Where: [Platform to view the event]
If you are still making up your mind about attending the event, here are some exciting reasons from our side:
- [Key learning #1]
- [Key learning #2]
- [Key learning #3]
- [Key learning #4]
Sign up today — we would love to see you there!
Regards,
[Your Name & Signature]
8. Holiday Email Template
Subject line: Happy Holidays from [Company Name]!
Hi [First Name],
It’s official — [season — festival or occasion name] is here!
This season is bringing more than just [specific festival features], like amazing deals saving you up to [percentage]% on selected items.
[insert images of products on sale]
Click here to shop from our site now
Regards,
[Your Name & Signature]
9. Upsell Email Template
Subject line: Here’s how [Product] can help you achieve [Results]
Hi [First Name],
We noticed that you have been using [Product or Service name] for a while now, and we are grateful that you trust us to help you with [what product or service is helping the customer with].
We have reached out today with a small tip about the upgraded version of [Product or Service name].
By purchasing [name of the upgraded version], you will get [value the new version brings].
You can also find more details here: [link to product/service landing page].
If you have any other questions, email us at [email address] or call us at [contact number].
Regards,
[Your Name & Signature]
10. Survey Email Template
Subject line: We would love to have your opinion on [Survey]!
Hi [First Name],
We are grateful for having you as part of our community. At [Your Company Name], we ensure that our members always feel valued and heard.
We are also conducting this survey to learn about your experience with our [Product or Service name]. It should only take you a few minutes to complete.
Once you finish the short survey, we will also send you a free [gift card or giveaway entry] to express how much your feedback means to our team.
Thank you for being part of our [Your Brand Name] family!
Regards,
[Your Name & Signature]
11. Discount Offer Email Template
Subject line: Here’s the [Discount] you have been waiting for!
Hello [First Name],
It’s been a while since you've opened our emails, and we miss you! So, we have been wondering: Is it us or is it you? What can we do differently to bring you back?
How about [percentage]% off your next purchase at [Company Name]? It’s our way of saying we have missed you. Just enter code [initials] at checkout.
Click here to shop
Regards,
[Your Name & Signature]
12. Onboarding Email Template
Subject line: Welcome to [Brand Name]!
Hi [First Name],
We are so excited to welcome you to the [Your Brand Name] family!
Every member of our team is here to make sure you are happy with [Product or Service Name]. Let us start by making sure your new account is set up properly.
Watching our onboarding tutorial will help you familiarize yourself with [Product or Service Name]. It also enables you to complete your setup process with special features of your account, including some handy tips and tricks.
[Insert onboarding tutorial video]
If you need any other help at all, send us an email at [address] or give us a call at [contact number]. We’ll be happy to assist you!
Regards,
[Your Name & Signature]
13. Loyalty Program Emails
Subject line: Unlock Exclusive Rewards with Our New Loyalty Program!
Hi [First Name],
We are excited to announce the launch of our new [Specify Loyalty Program Name]. To thank our amazing customers, we have added exciting and exclusive rewards!
Earn [number of] points for every $[amount] you spend [online or in-store] to unlock some exclusive rewards.
[Reward Title 1]
[Reward Title 2]
[Reward Title 3]
Join the [Your Loyalty Program name] today!
Do you have any questions? Contact us at [specify the best method of communication, such as phone, email address, or social channel] or visit our FAQs page.
Regards,
[Your Name & Signature]
14. Influencer Marketing Email Template
Subject line: Exciting Opportunity: Try [Product/Service Name] on Us!
Hey [First Name],
We have been following your [social media platform or website] for a while now and loved your [content specification like a blog post, tweet, or Instagram reel].
At [Your Company Name], we [what you sell or do]. Since you are passionate about [insert their favourite topics related to your brand], we thought we would reach out to see if you would be open to testing our [Product or Service Name].
Our team would be happy to send you a free [trial or sample] to review and share on your social media channels.
We would love to hear your thoughts and work out a partnership.
Thanks,
[Your Name & Signature]
15. Feedback Form Email Template
Subject line: We Value Your Feedback – Help Us Improve!
Dear [Client’s Name],
We always value your partnership with [Your Business Name]. Now, we are seeking your valuable feedback to enhance our services. Your insights are crucial in assisting our team in meeting your expectations.
Could you spare a few minutes to share your thoughts? Click here to get started.
Thank you for your time once again; we truly appreciate your input.
Regards,
[Your Name & Signature]
Bottom Line
Email templates for marketing are the best way to communicate with prospective clients, customers, and stakeholders. These customizable templates can be edited and changed according to your marketing requirements. All you need to do is search for an email service provider that provides such customizable templates for your marketing needs.
These email marketing templates can be used for a variety of purposes, which include marketing, sales, communication, customer support, sending out specific reminders, and more. So, it's high time you embrace these templates for your marketing needs and grow your business. Neo offers ready-to-use email templates that will help you save a lot of time.
Frequently Asked Questions (FAQs)
1. What are the benefits of using email templates for marketing?
Email marketing templates enable you to remain consistent with your marketing efforts. This not only offers the best experience to your subscribers but can also make them stay loyal to your brand. Several people have encountered branded content that sounds disappointing, which means they aren't going to give the company a second chance. With email marketing templates, you can prompt your customers to visit your website again by sending efficient marketing emails.
2. What are email marketing templates used for?
As a marketer, you can use email marketing templates to send messages that include information which usually doesn’t change from message to message. You can also compose a message and save it as a template to reuse it anytime you want it. Such customizable templates also enable you to add new information if needed.
3. How can I create an effective email template for marketing?
The key steps to follow when creating an engaging email marketing template include ensuring valuable and relevant content and keeping it concise and easy to read. It also involves prioritizing information with headings and subheadings. Then, you can create a visually appealing layout to incorporate your brand identity, use readable fonts, and include a compelling call to action in the end.
4. How can I personalize email templates for marketing?
Personalizing email marketing templates enables you to connect with your audience. You can achieve this by including the recipient’s name or greeting in the subject line. Make sure to segment your audience based on their preferences or past behavior. This will enable you to send them content personalized according to their interests. Many email marketing platforms offer different content options, which allow you to customize sections of the template for different recipients automatically.
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