Have you ever heard of an HTML email template? Every day, several email campaigns go out successfully without understanding the code behind them. Yes, numerous businesses fail to understand HTML, which is why they get undeliverable emails, broken templates, wasted budgets, and a poor brand image.

So, what can you do to avoid being on the same line as these failed marketing emails? The best thing to do is to understand email templates for HTML and see how they can help you quickly draft effective HTML emails. This proves to be helpful for all email marketers, designers, QAs, and even email developers when done correctly. 

If you are also looking for effective email marketing HTML templates, then this guide is for you. Here, we will discuss the relevance of HTML email templates and provide the top 20 examples to help you get started. We will also have a look at an AI email writer that can help you design HTML emails and draft them effectively.

Understanding Emails Templates HTML

HTML email uses HyperText Markup Language (HTML) to create some of the most visually engaging messages with rich content like links, images, and formatted text.

This email type enables the creation of visually appealing messages for all kinds of platforms to improve user experience, engagement, and conversions. 

HTML emails also enable developers to: 

• Create responsive messages across different devices.  
• Do advanced tracking and analytics of email elements. 
• Work with mass mailing and interactions with databases.
• Incorporate interactive features like carousels, accordions, and forms. 
• Ensure users with disabilities can access emails by using semantic HTML tags and other ARIA attributes.  

Knowing the fundamentals of HTML email coding enables you to avoid issues like undeliverable emails and broken templates.

With Neo, you can easily create HTML email templates by formatting and adding elements to any content. Neo also offers easy access to customizable templates that you can edit according to your needs.

20 Best Examples of Email Templates HTML 

There is an overwhelming number of HTML email templates on the web, and they vary in quality, responsiveness, and price. Here is a list of the 20 best HTML email templates that you can refer to according to your needs.

1. Product Promotion HTML Email Template

Whether you want to launch a new product or advertise your existing offerings, this particular email template from Hubspot is an excellent place to get started. It offers plenty of room for customization and enables you to add images, text, and buttons in an intuitive drag-and-drop editor. You can also remain confident that the templates you design will be responsive on any device.

2. Company News Email Template HTML

If you want to send company news to your customers, this is an excellent template to use. It has many images and colors, which makes it a great fit for various fashion or contemporary brands. This modern template is so sophisticated and minimal that brands of any size can use it to send special messages to their target audience regarding new product arrivals, sales seasons, and more.

3. Welcome HTML Email Template

This is a clean, muted template that is an excellent way to display the content your respective team has created. It enables you to connect your subscribers with the company’s most recent products or blog posts. The template design features two fully responsive columns with numerous color scheme options and a space at the top to highlight a CTA.

4. Minimalist Welcome Email Template HTML

This template is similar to the one we discussed above. However, the main difference is its minimalistic nature and intriguing design. This fully responsive design makes the perfect use of a white space background and keeps the focus on your brand’s words and visual elements. It means your content can stand out perfectly without visual distractions if you use this particular template. 

5. Store Sale Email Template HTML 

This sleek, responsive email template would be perfect for sending out a discount code. It could also serve as a stylish way to showcase your business's latest products to all email subscribers. This HTML email template has a clear and attention-grabbing CTA and enough space to include more information.

6. Stylish HTML Email Template

This email template is modern and optimized, unlike the earlier ones. It is a perfect fit for introducing your company or your products. The hero section of the template includes ample space for an image and a CTA. It means you can also prompt your readers to check out more products, which gives you a second chance at converting them.

7. Apology Email Template HTML

It never feels good to fail to meet a customer’s expectations, and you should never leave them in the dark. This HTML email template allows you to apologize briefly. You can use a cute cartoon or an image in the middle to grab the attention of your customers. This template also allows you to ask for feedback right in the same email. That makes it easy and simple for the respective recipients to tell you how they feel about their specific interaction with your company so far.

8. Hero Image HTML Email Template

This template includes a clear heading, a hero image, and even a CTA, which is highlighted in blue. The best part about the hero image template is that it has a sidebar to include additional links. This is a good fit for all kinds of newsletter-dependent brands. You can customize this template further with your brand colors and fonts.  Otherwise, you can also use it as a fantastic tool-agnostic option.

9. Password Reset HTML Email Template

A password reset email does not always need to be elaborate. This particular HTML email template checks all the boxes associated with such password reset emails. It also leaves a space for you to either include your logo or an intriguing graphic. You can further add a placeholder text if needed.

10. Corporate HTML Email Template

As an agency or corporate business, you must get leads. If they do not convert immediately, it becomes necessary to capture the same emails for future promotions. This particular template serves businesses of all sorts and proves to be beneficial for email marketing purposes. You can use it as an introduction email to your business services or further down your funnel when promoting services and products.

11. Portfolio HTML Email Template

You can use this out-of-the-box email template or improve it according to your branding needs when promoting your portfolio. The outcome will be visually appealing across all devices. With this excellent HTML email template, you can keep the experience distraction-free with a minimalistic approach to showcasing your portfolio.

12. Responsive HTML Email Template

This responsive HTML email template is suitable for various business purposes. It efficiently adapts to smartphones and desktop devices so that anyone can get the most out of their email messages. For example, you can use the same template to share your videos, events, gigs, blog posts, and other exciting content with your viewers or target audience.

13. Restaurant HTML Email Template

If you own a restaurant, bar, bakery, cafe, or other food-related business, this simple HTML email template is for you. The best part about this template is that it comes with a trendy and mobile-friendly design. Hence, it will attract the curiosity of the audience, which will enable you to increase the click-through rate. The elegant and strategic subject line of the template will surely lead to a winning email campaign.

14. Multi-function HTML Email Template

This cool-looking, adaptable, and multi-function email HTML template is perfect for all businesses, including retail businesses, digital agencies, enterprise businesses, and even online stores. You can tailor this particular template according to your needs and even use it to make your newsletters more engaging and professional.

15. Fashion HTML Email Template

This HTML email template has several features for creating sophisticated online stores. It is an excellent choice for fashion, clothes, and apparel. The same template is also suitable for other relevant online marketplaces, like jewelry, bags, shoes, and accessories. It has an engaging black-and-gold layout that exudes sophistication, too. 

16. Blog Email Template

This HTML email template is excellent for blogs, online magazines, and other similar platforms. However, you can always use it for different purposes and projects. This enables you to keep your email subscription current and engaged all the time.

You can share your most recent blog posts, popular articles, and other relevant items that benefit the end user. You may also include other crucial blog post excerpts to give your readers a taste of what they might expect from the email. 

17. Travel HTML Email Template

Consider this special HTML email template if you are a travel operator, travel blogger, or owner of a travel agency or tour company. This template is designed with responsiveness in mind so that your target audience can read it from any device with a minimal look.

This particular template is easy to use and allows you to send frequent updates to your travel email list. You can also add a link to your website’s newsletter with this template to ensure your audience signs up for it. 

18. eCommerce HTML Email Template

Branded email newsletters are crucial, especially if you own an apparel or fashion store. This HTML email template enables you to express yourself and attract everyone’s attention instantly. It is a sophisticated and stylish solution that enables you to display your latest drops and products on sale. You can also use the template in any specific way that best suits your particular requirements and interests. You may also leave the template as it is to get positive results over time. 

19. Newsletter HTML Email Template

It is a fantastic HTML email template that you can use if your business is related to tourism and travel. The best part is that this particular email template fits all kinds of goals and intentions. You can even customize it according to the needs of your specific product or brand. The content in it will determine the main purpose of the template. Make sure to use this unique design right now and modify it to your taste with no hassle.

20. Online Store Business HTML Email Template

This HTML email template is an excellent idea for all kinds of online stores. The special template lets you make stylish, sophisticated, and appealing newsletters. You can also save time and effort by embracing its different sections, beautiful colors, fonts, call-to-action buttons, and social media buttons to enhance the content that you may have in mind. 

Bottom Line

HTML email knowledge is crucial for any professional or business involved in marketing. It also means you must know the fundamentals of HTML email. This also involves learning the advanced techniques for creating, designing, and testing your marketing emails.

Whether you are an email marketer, developer, or designer, you must know the benefits of HTML email templates and how they help you reach the ideal target audience. These templates prove to be the ideal starting point for compelling email campaigns. Also, make sure to stay updated with the latest trends and refine your skills for more sustained success in email marketing.

Frequently Asked Questions (FAQs)

1. What can I expect from HTML email templates?

HTML email templates offer several benefits, as we discussed in this guide. These templates are useful because they are visually appealing and make designs more responsible for businesses. You can also feel an ease of customization when using HTML templates, which are highly personalized for effective usage. These templates further enable your business to achieve higher engagement and improve your analytics. 

2. How does an HTML email template work?

You may come across several HTML email templates. These templates usually outline the structure of a particular email and the order of content elements in the same email. HTML email template also enables you to add different images, videos, and other visual elements to your content. It allows you to add relevant CSS styles to your texts and other elements of the email.

3. Are there any limitations of an HTML email signature?

An HTML email signature does not have any specific limitations. However, it is recommended to keep it under 5,000 characters if possible. Platforms like Gmail sometimes limit your email signature to 10,000 characters. Hence, this includes relevant HTML characters as well.

4. What are the attributes allowed in an HTML email?

Attributes, like align, class, height, border, hspace, id, src, style, vspace, usemap, and width, are allowed in an HTML email. Moreover, you can use labels like class, id, and style with these email templates.