With the rising popularity of online shopping, selling your products and services has become easier. If you are an independent artist or creator, you should leverage online marketplaces to sell your goods. With online selling platforms, you are not bound by your local buyers. You can explore new consumer segments worldwide who may be looking for the kind of products you sell. However, choosing the right e-commerce website to sell your products makes the biggest difference to your selling strategy and must be made carefully. 

If you sell creatively designed goods, let us introduce you to Redbubble. This particular service takes the hassle out of logistics and production. It also lets you focus on what you do best, which is creating art. Do you want to understand how to sell on Redbubble? In this blog, we will give complete insight into this robust platform, from setting up your online business on the platform to its features. Continue reading further to learn more! 

Understanding Redbubble

Redbubble is an online marketplace that allows you to sell your artwork to buyers from around the world. Consumers can also order custom art from the artists to suit their needs. You can upload your designs, which customers can print on 70 different products, including posters, mugs, bags, stickers, phone cases, stationary, and clothing items.

Redbubble was conceived in Australia in 2006 and has since broadened its operation to a global audience. The website is now home to over 700,000 artists worldwide, who make money on every sale that happens through their e-commerce stores on the platform. 

Features of Redbubble

Redbubble’s key features include its sizable product catalog, global customer base, and automatic product shipping as a print-on-demand online marketplace. Together, these core features empower the platform as a service provider. Not only that, but it also empowers individual artists to sell their creative products without incurring the expenses of starting their own businesses. Redbubble helps artists reach their target customer base without having to invest separately in marketing, inventory management, or shipping. Here is a detailed look at the core features of Redbubble.

1. Product Catalog

Redbubble offers a wide array of products, from puzzles to custom phone cases, that allow you to utilize your skills to create art suitable for different mediums. Your art can also convert clients to purchase more diverse products with similar artwork. For example, a customer may want a t-shirt and phone case with the same art design to match their aesthetic. This way, you can sell more and boost your sales. 

2. Existing Customer Base

Redbubble observes a monthly traffic of around 40 million site visitors who want to purchase unique artwork or customized products. Hence, your work is exposed to a readymade large wave of customers from all over the world without investing in social media or email marketing or going through a range of processes to attract clients to your shop. Redbubble takes care of all the marketing and branding work for you, so you can solely focus on creating unique art to meet your customers’ expectations. 

3. Shipping

Redbubble also handles the printing, packing, and shipping procedures for you, so the burden of order fulfillment does not fall on you. The platform also has a faster shipping time than other marketplaces in the industry. Your buyers can expect their order to reach them within 7 days of order placement. This model of online selling ensures that you don’t need to invest any capital in logistics, offering a higher margin of profit and convenience. 

4. Easy to Use

One of the other advantages of this platform is its user-friendliness. To start selling your products and services, all you have to do is create a Redbubble shop, post your catalog, and get paid when a customer purchases from you. Moreover, you also don’t have to pay any fees to list your products on the platform. Although Redbubble takes a commission from your sales, you can adjust the profit margin in ways that seem fair to you, giving you more control over your earnings. 

What can I Sell on Redbubble?

Before we get to how to sell your art on Redbubble, we will explore the products that consumers can purchase from the platform. The different product ranges include cell phone covers, wall art, cushions, t-shirts, and other items with custom designs. Moreover, artists usually select product offering options for their customers, after which Redbubble handles the logistics. Here is what you can sell on the platform:

• Apparel: This includes clothing items such as hoodies, tank tops, t-shirts, skirts, dresses, and leggings. Consumers can print your designs on these items in various styles and colors.
• Phone Cases: With smartphones' popularity, custom phone cases are always in demand. You can sell cases for different phone models adorned with your unique artwork.
• Stickers: Stickers are an affordable and fun way for buyers to support different artists. You can sell stickers that feature your designs, which can be used to personalize laptops, notebooks, desktops, and more.
• Wall Art: This particular category includes canvas prints, framed prints, posters, and metal prints. You can transform your artwork into these stunning pieces that customers can use to decorate their homes or offices.
• Home Decor: Expand your range to include items like duvet covers, clocks, throw pillows, and mugs. These everyday items become more special with your custom designs.
• Bags: Backpacks, tote bags, and drawstring bags with unique prints are popular among several types of customers.
• Stationery: Journals, spiral notebooks, and greeting cards are excellent products for buyers who want unique stationery with an artistic touch or want to gift something special to their loved ones.
• Accessories: This includes items like pins, hats, scarves, and socks. These small items are popular among customers, especially when they feature eye-catching, attractive, and unique designs.
• Lifestyle Products: Expand your portfolio with designs for various lifestyle products, such as aprons, water bottles, and jigsaw puzzles. These items offer practical uses while showcasing your art form. 
• Gifts and Miscellaneous: Redbubble also sells customizable gifts such as magnets, keychains, and coasters.

Why Should I Sell on Redbubble?

There are many compelling reasons to sell on Redbubble, especially if you are considering opening an online store to showcase your artwork. These include: 

1. Exposure: Redbubble has a huge audience, and many successful designers have been discovered off the platform.
2. Ease: The print-on-demand platform makes it easier to get products designed and shipped to customers without any effort from your end.
3. Discoverability: Redbubble has a higher traffic and discovery rate. This makes it easier for you to sell your designs to customers who are already looking to purchase from the platform. Furthermore, Redbubble has excellent reach, especially when it comes to Google shopping ads.
4. Brand Visibility: By selling on Redbubble, you can enhance your brand identity and awareness without investing a lot of money, manpower, and branding strategies. Since the platform gives you direct exposure to a global market, you can directly sell your products and gain repeat customers as well. 

How to Sell on Redbubble?

Redbubble empowers artists to tap into an already local market cost-effectively. Now that we know all the details of this platform, it’s time to explore how to sell on Redbubble by creating your shop. To set up your seller’s profile, follow the steps given below.

Step 1. Create a Redbubble Account

• Navigate to Redbubble’s website and click on the Sell your Art or the signup option. They’ll both lead you to the same page.

• Choose the Artist Sign Up option and enter the prompted information. 

• Verify your email to create your account. Once the email is verified, you can begin creating your store.

Step 2. Upload a Cover Image and Avatar

• You will need to start customizing your Redbubble store once your account is ready.
• Make sure to upload an eye-catching cover image that showcases your artwork. 
• Also, choose a unique avatar for your profile. You can add a collage of your artwork as a cover photo or select your favorite pieces. Try varied options to see what works best for your new profile.

Step 3. Add Payment Details

• The next step is to configure your payment information to receive all funds for a design sold on the platform after setting up your Redbubble profile. 
• You can connect a bank account or a verified PayPal account to receive funds from sold products. Do note that you cannot sell any items without setting up your payment details. 

Step 4. Start Uploading Artwork

• Once your basic profile and payment information is sorted, you can upload your design in PNG and JPEG format. 
• The drag-and-drop process enables you to add your digital art and get your store up and running instantly. Redbubble recommends uploading high-quality PNG and JPEG files to ensure the art looks best when printed on different items.

Step 5. Optimize Your Redbubble Profile

• Once your artwork is up on the site, optimize your Redbubble profile. 
• Use relevant tags and keywords to ensure the products appear when customers search for a similar category of designs. 
• Furthermore, your Redbubble listings should include all kinds of information to entice potential customers. Look at the profiles of other artists on the platform to improve your own. 

Step 6. Promote Your Products

• Promoting your store to attract potential customers and increase your product visibility on Redbubble is essential. With so many artists already present on the platform, you must build a customer following that is interested in your work.
• Sharing your unique and attractive designs on social media is an excellent way to direct potential customers to your Redbubble store. 
• Add a link or two to your Redbubble page on popular platforms like Instagram, Facebook, and X (formerly Twitter). You can share several images of your designs and add relevant hashtags to increase the exposure of your posts.

7. Track Your Sales

• As you continue to create and promote your designs on the platform, you will begin to see sales coming into your Redbubble account. 
• It is crucial to track how your artwork is performing on the platform so you know what designs are working well and which ones may need some additional adjustments.

Final Thoughts

From people searching for Moka pot tote bags to mushroom hats and moon phase pillows, Redbubble connects artists with a diverse audience seeking to purchase unique and artfully designed items. The excellent site allows you to sell unique forms of art on a variety of goods with minimal capital investment. It is also immensely easy to create your artists’ profiles and upload your product catalogs. 

If you want to enhance your Redbubble store, invest in a professional email address. Neo, an email hosting platform, allows you to create a free email address with your .edu, .com, or any other domain for a limited trial period. It also allows you to create a professional business email address even if you don’t have a domain name by giving you access to a .co.site domain. So, empower your store with Neo’s capabilities today!

Frequently Asked Questions (FAQs)

Q1. How much do I have to pay to sell on Redbubble?

You do not have to pay to list your products and sell them on Redbubble. However, the platform does take a portion of your total sales. The platform also has 3 tiers—Started, Premium, and Pro—for sellers based on their monthly earnings. 

Q2. Is it profitable for me to sell on Redbubble?

Your earning potential is entirely dependent on Redbubble's efforts. Several factors influence your income, including the sales volume and profit margins. Sales volume happens when you make higher earnings with more sales. While higher profit margins lead to more earnings per sale, they can impact your competitiveness. In short, the profitability of selling on Redbubble is directly proportional to your efforts. 

Q3. What profit margin does Redbubble take?

Redbubble takes the complete base price of every product. However, the good part is that you can mark up your merchandise to make some profit. By default, the platform adds a 20% artist margin to different products you sell on it.

Q4. Is Redbubble better than other e-commerce platforms?

Redbubble is not necessarily better than other e-commerce platforms, but it is a cost-effective solution for artists looking to sell their products. This is because, unlike other platforms that often require sellers to use a third-party print-on-demand service and handle every aspect of their stores, Redbubble streamlines a lot of functions for you. It markets your goods, prints the orders, and handles the order fulfillment process. It also lets you create your store without any fees.