Sending out cold emails is an effective outreach strategy that can help you target your potential clients and buyers. These cold emails are sent to prospective clients who have never heard about you or your brand but can definitely use your services. So, the cold email should first address who you are and, second, how you can make a difference to their operations.

However, if you think that simply writing an email introducing your brand, highlighting your key USPs, explaining how you are different from your competitors, and mentioning how the client can benefit from hiring your services will work, then you might be wrong. There are different techniques for writing an effective cold email that will increase your email open and conversion rates. 

As an emerging or newbie in the world of marketing, or are you a newly launched start-up trying to increase your visibility and make yourself familiar to your ICPs? Then, you must have stumbled upon this term, and you will be wondering how to write a strategic cold email. This guide explains the top cold email templates that you use and customizes them as per your use case. 

First Things First For Newly-Launched Start-ups and Small Businesses: A Custom Email Address

Before we understand the templates, there are some prerequisites that small businesses, start-ups, and entrepreneurs need to figure out to get the best out of these cold emails. That thing is a custom email address. 

Imagine sending a cold email to your potential client using a personal email address: clairejohn_4589@gmail.com. Do you think it will give a professional impression to the person you are targeting, who, not to mention, is already working in a senior position in a reputed enterprise? No, right?  

That’s why you require a professional email address that is unique to your business. For instance, if you have opened a Sweet Delight Bakery, then you should have an email address that should look like this: clairjohn@sweetdelightbakery.com. Just compare the difference between the personal email address and the professional email address. 

If you are wondering how to create one, we will help you out. There are two ways to proceed to create your custom email address. 

Way 1: Purchase an Email Hosting Plan Which Offers Domain Registration 

This straightforward method will also make managing the billing process seamless. All you need to do is find an email hosting provider that offers domain registration. For instance, Neo is a business email service platform providing an all-in-one solution specifically for small businesses interested in improving their digital presence. 

It offers email hosting, one-page website deployment, and custom domain registration. When you purchase an email hosting plan, users get domain registration and a one-page website deployment for free. However, the domain name is only free for one year, and then you will have to pay for domain name renewal charges. 

Here’s how you can get started with Neo: 

1. Visit Neo and click on Get Started for Free button at the top right corner of the screen. 
2. Select “I need a new domain name”, and click on Get a new domain button. 
3. Enter your desired domain, and in our case, let’s take it as Sweet Delight Bakery. 

That’s it! As you can see, your domain name, which is sweetdelightbakery.co.site, is available for purchase for free with yearly email plans. After this, you will have to create your customer account with Neo, set up a business email inbox, and create your custom email address (johnclark@sweetdelightbakery.co.site), and your payment details. 

Neo offers a limited-day free trial plan. You can cancel anytime, and there are no restrictions or bonds. 

Way 2: Buy a Domain Name and Purchase an Email Hosting Plan

Another method is a bit tedious and time-consuming. First, you will have to choose a domain registrar and purchase your domain name from them. For instance, let’s take Hostinger. 

You can purchase your domain name from Hostinger, and then find an email hosting service provider (like Neo), and then setup your custom email address. 

Top 10 Cold Email Templates with Strategies 

Now, let’s get to the primary discussion. The motive of sending cold emails is to convert a potential buyer or client. Hence, having a crystal clear in your mind while creating and sending an email, along with a strategy to get the user’s undivided attention, is a must. Here, we have mentioned the top 10 templates that you can use to get a reply from your potential client: 

1. AIDA Cold Email Strategy

AIDA cold email template is a popular email technique and one of the most used approaches in the B2B industry. It modifies the sales and lead generation process and helps you focus on client engagement and action. It does not directly sell products.

Let’s understand what AIDA stands for: 

• Attention: You may grab your potential client's attention.
• Interest: We suggest you keep your email content engaging.
• Desire: You can also highlight client benefits through your offers.
• Action: It is important to include a proper call to action (CTA).

Email Template

Subject Line: Design a Terrific and SEO-Optimized Website that Resonates with your ICP! 

2. Addressing Client Issues

Business companies often strive for progress and improvement to scale their leads. You may create a cold email that directly addresses your client's problem, marks negative impressions, and informs them how your products/services will help resolve their company issues in the best possible manner. This approach primarily focuses on customer pain points and is sure to generate a response.

Email Template

Subject Line: [Recipient’sName], Your Website is Not Optimized! Take Action Today. 

3. Recent Event B2B Sales Cold Email 

You may create a personalized cold email related to a recent event at the client's end. Acknowledging your customer's achievement and linking it to your company's services may create a lasting impact.

Email Template

Subject Line: Congratulations for Crossing a Milestone Successfully  

4. Attractive Customer-Benefit Cold Email Template

The subject line of your email plays a significant role in deciding whether your potential customer will open it or not. Such cold email templates include an attractive subject that can make the recipient curious about reading the entire email. You may include your product offers, and also attach practical evidence for the same.

Email Template

Subject Line: 10x [Brand-Name] Sales In Just 10 Minutes

5. 'You Visited Our Website' Cold Email Tactic

This cold email template is especially for leads who have recently visited your site. As these potential clients have already expressed interest in your brand services, you can utilize this opportunity to gain an optimistic response. 

You may acknowledge their visit and elaborate on your products/services in a cold email. You may even ask them about their preferred choice of products.

Email Template

Subject Line: [Recipient’s Name], We are here to help you!

6. The 3-Sentence Cold Email Strategy 

You do not need to write a lot with this approach (less is more) as it is 3-sentence strategy. It is short, precise, and accurate. You do not really have to frame just three sentences in the literal sense, but keep your cold email to the point. You can have an introduction, a description, and a call to action. Moreover, precise emails have higher response rates in comparison to longer ones.

Email Template

Subject Line: Save Your Hours

7. SAS Cold Email Tactic

Studies say that humans are fond of stories if presented worthily. Stories are often used to educate, entertain, and elaborate. The SAS approach for cold emails follows a story-building method to present case studies, success journeys, and personal experiences. The acronym SAS stands for: 

1. Star: Frame an introduction with a star of your story. It can be you, a customer, or another brand.
2. Arch: Elaborate on the star's story. Describe how the star was facing a problem similar to your lead.
3. Success: Portray how the star successfully overcame the challenges using your brand services.

Email Template

Subject Line: Turning Obstacles Into Success – A Strategy Tailored for You

8. Competitor Comparison B2B Cold Email Strategy 

It is obvious that if your leads are looking for products and services similar to yours, they might have already visited your competitors. You may use this opportunity to gain an advantage and promote your uniqueness.

The competitor comparison cold email template allows you to showcase features that make you better than your competitors.

A Pro Tip: Try not to advertise badly about your competitors; just be neutral and considerate about your unique services.

Email Template

Subject: Try our [Service Name ~ Your Offerings] Services!

9. Relevant Resources Sharing Cold Email Tactic 

You may always want your recipients to open your emails and make necessary decisions. While you promote your product or offer services, we recommend you provide it along with some valuable content. If they find your information relevant, you may often be able to turn your leads into customers.

You may attach a LinkedIn post or blog link in your cold email. It will help you attract valid customers and also enhance your brand reputation. If you come across valuable and trusted resources online, you may surely share them with your potential clients.

Email Template

Subject Line: Thought of sharing the blog with you

10. Service/Achievement Appreciation Cold Email Strategy

It is always a nice gesture to deliver honest, relevant, and credible compliments on your client's achievement, art, or even a simple blog post. Your research about the leads will help you create a personalized connection with them.

Also, make sure you do not overflatter them, as this might create a negative impression or seem like a sneaky sales pitch. You may include your sales email template along with the appreciation content to build rapport.

Email Template

Subject Line: Sharing Our Demo After Your Insightful Post

Bottom Line,

Now that you have understood the cold email templates and strategies, you can start utilizing them and see what works for you. Remember, sending cold emails and enhancing your ROI is an iterative process, and you will have to continue until you find out what strategies translate success for your business and products. 

However, there are some things to keep in mind. For instance, your email subject line is the primary key that decides whether you have convinced your client to read the email. So, write short, catchy subject lines that connect with the client and generate curiosity.

Also, it is always good to write personalized emails instead of beginning with general greetings like Dear Customer. You may also follow the account-based marketing approach to increase personalization, enhance communication, and drive higher ROI.

You should also include only one call to action and not too many in your cold email. Multiple options may confuse your potential clients and make it difficult for them to take action. They may even land your email in the spam folder. Including only one CTA will help you retain your brand reputation.

Frequently Asked Questions

1. What is a Cold Email?

A cold email is a piece of sales content that you send to a potential client whom you don't know personally or professionally. The cold email aims to offer your company's services and express interest in working together. Apart from email, you can create a cold pitch on platforms such as social media, WhatsApp messaging, or even a phone call.

2. How is cold emailing beneficial?

Cold emailing is a good strategy for client acquisition. It helps you to generate leads, increase brand awareness, and engage existing customers. You may use SEO aspects to draft cold emails, promote your brand through upcoming trends, and also float offers through cold emails.

3. Are cold emails legal?

Yes, cold emailing is absolutely legal in the US. You may have to adhere to laws related to cold emails and follow the guidelines below:

• Do not use false or misleading information.
• Use a valid email address and the official postal address of your company.
• Keep an option for people to unsubscribe from your email list.