Email promotion is a rewarding engagement tactic because it helps you convert visitors into leads and paying customers. Did you know that email marketing offers an ROI of $36 for every dollar spent? Most importantly, it helps you build relationships with your existing customers. That is why around 41% of marketers admit that email is their most effective marketing channel. 

Successful email promotions are an excellent way to build trust and nurture long-term relationships with your target audience. These emails can prove to be powerful channels for building a loyal customer base. If you are wondering what such campaigns look like, this guide is the one you should refer to.

Imagine the success you will achieve when you have an effective marketing strategy and well-designed promotional emails. What if we told you that there’s an easier way to design these emails efficiently? Yes, we are talking about email promotion HTML templates that can make your emails look professional. In this comprehensive guide, we’ll go through all aspects related to email promotion templates, including some effective tips for you to follow.

10 Best Email Promotion HTML Templates

Professionally-designed email promotion templates are eye-catching, functional, mobile-responsive, and customizable to fit your brand. That is why you must have a handful of these templates in your folder to use them as and when needed. 

1. Photo-Forward Product Promo

If you rely on product photography to sell goods, this versatile template is for you. It makes it easy to showcase your newest arrivals, best sellers, or anything. This template is user-friendly and helps your audience understand the product quickly.

2. Personalized Store Promotion

A promotional email that includes a limited-time offer or coupon code can be an excellent way to capture customers' attention and drive traffic to your store. This template has bold colors, clear CTAs, and high readability. It can help you create a sense of urgency around your promotions and encourage customers to take action.

3. Order Confirmation Email Template

With this unique template, you can add a professional touch to your order notifications. You can use it to let customers know you have received their order and thank them for their purchase. This also enables you to give them an easy way to contact you if they have any other issues or questions.

4. Cart Reminder Email Template

Baymard Institute states that nearly 70% of online shopping carts are abandoned before a particular customer completes their purchase. So, you can use this cart reminder template to remind shoppers about the items they left behind. You may also highlight other products they might like and encourage them to return to your store to complete the checkout process.

5. Event Promotion Template

This template is an excellent option if you are planning a webinar, conference, or event for your business. It's an attractive design and additional layout and content options make it easy to share what you have planned and invite your audience to attend.

6. Post-Event Thank You

It is crucial to show gratitude to the attendees who helped make your event a success. A post-event template can help take your gratitude email to the next level. Announce other upcoming events, include a special promo code, and add a survey to collect actionable feedback.

7. Fundraising Challenge

If you are raising money for a business endeavor or a charitable initiative, this template can help you get the job done. It has some attention-grabbing features that provide an ideal backdrop for telling readers about your respective fundraising goals. With this, you can also explain how they can help you reach them.

8. Personal Welcome Email Template 

A personal welcome email template is a beautiful, simple, yet unique email template that will make your new subscribers feel right at home. You can use it to create a personalized onboarding experience that introduces subscribers to your business or brand and encourages them to take suggested next steps.

9. Birthday Bonus

Show your customers that you are thinking about them on their special day. This particular template makes it easier to surprise shoppers with a celebratory discount, send warm birthday wishes, and showcase a few items they're sure to love. Here’s a template that you can use: 

10. New On The Blog

Are you trying to boost traffic on your site? Share just enough of your latest content to encourage readers to click. This flexible template is great for sharing blog posts, news items, podcast episodes, and more.

Things to Add to Promotional Emails

As a marketer, you must be careful when sending promotional emails to avoid them ending up in spam. That is why you must add certain elements to ensure your email looks professional to the recipients:

1. A Sender's Name

You must make it clear who sent the email to avoid recipients moving your promotional email to their spam folders. Use your business name alone or add your name for this purpose.

2. An Attractive Subject Line

The subject line always affects the open rate of all your promotional emails. That is why it must be captivating and over 6-10 words in length. The best thing to do here is A/B test the variants of your subject line to get the best one for email promotions.

3. Main Message

Highlight the promotion or special offer you are selling to all your subscribers. It can be a specific text accompanied by attractive images. This particular section can also be subdivided to make it more optimized.

4. Calls to Action

Sell the message in your email using action-oriented words. Make sure your content is not too pushy and grabs the audience's attention instantly.

Tips to Write a Promotional Email Efficiently

Email promotion has become one of the most effective ways for businesses of all sizes to reach their customers. However, sending out marketing emails for a product or service does not guarantee that you will eventually make a sale. That is why we have curated the following tips for you to send your promotional emails efficiently to your recipients or subscribers:

1. Personalize the Email Subject

Your subscribers are more likely to open emails with personalized subjects. Rather than sending out mass duplicate emails, you may include customers' names and last order details. The content should also fit the profile and preferences of the target audience. Make sure your promotion sticks to the subject.

2. Keep it Concise but Impactful.

Once a recipient clicks on the email, you get a little time to grab their attention. Use easy-to-understand language rather than using ‘technical’ words. Choose short, relevant sentences instead of longer ones. Make sure the email is catchy and engaging.

3. Focus on a Single Message

Having more than one message in your promotional email will divert the subscriber's attention because cluttered emails are harder to read. Instead, you must ensure that the content and call to action emphasize the main objective of the promotional campaign. Use words or phrases that prompt action to increase click-throughs and lead to sales.

4. Make the Email Mobile-friendly

A large percentage of your target audience will view the promotional email on their mobile devices. So, make sure your email is mobile-friendly and easy to go through. Including images, lists, and interesting subheadings will enable the subscribers to grasp the message of your email instantly.

5. Proofread it Thoroughly

Proofreading is mostly ignored when sending emails. However, poorly written content and typos can hurt your brand by diminishing your trust and credibility among the target audience. You need to go through your promotional emails and remove any mistakes that may be present.

How to Send Promotional Emails Professionally 

Creating a promotional email is an easy task since you do not need to add code or have any technical skills. Most importantly, you can always use pre-designed email promotion templates to save time. The steps include the following:

Step 1: Register with a Platform to Add Your Mailing List

If you still don't have an account, register with an email service platform. Here are the given options for adding your mailing list to the service:

• Upload a file with the email addresses of your subscribers;
• Copy and paste their email addresses;
• Import contacts from third-party services.

Alternatively, if you don't have a mailing list yet, create a free subscription form to collect subscribers' email addresses. 

Step 2. Create an Email Campaign

You can choose a pre-designed email template or create a fresh one with an email editor. It allows you to add videos, text, images, and buttons to your email. Make sure to design each element to fit your brand style.

Step 3. Preview Your Email Campaign

You can always add an email preheader to provide users with more information. Check out the anti-spam recommendations to choose the sending time,  improve email delivery, or schedule sending. You can also resend an email to subscribers who haven't opened it yet. Add a new subject line if necessary, and make sure to preview your campaign. 

Bottom Line

Email promotion is not just an invitation to send your emails to the recipients. You always want to make sure every email you send offers some value to your customers reading it. This enables you to nurture a positive conversion. It also ensures that all recipients have opted in to receive your emails. 

Knowing the format of the promotional emails is the best way to ensure you send them right. The best way to do this is to check out the best email promotion templates as examples. This guide will help you analyze the templates to draft an excellent promotional email for your recipients.

Frequently Asked Questions (FAQs)

1. Is there any risk in using email promotions?

As surprising as it may sound, there are certain risks associated with email promotions. This often includes having poor-quality subscriber lists and targeting the incorrect audience. These errors damage your brand and may mark you as a spammer in your recipient’s emails. Most importantly, sending unsolicited emails across several countries has become illegal.

2. How effective is an email promotion?

Research suggests that an email is almost 40 times more effective than Twitter (now X) and Facebook combined in helping your business acquire new customers. 80% of professionals also believe that email marketing drives customer acquisition and retention. So, an email promotion is an effective way of marketing across different businesses. You may even consider checking out a few email promotion templates as examples to learn more about the format.

3. What is a promotional email usually used for?

A promotional email aims to inform potential customers about a specific product or service. Common email promotions include access to exclusive content, coupons or other discounts, or admittance to an invitation-only event.

4. How often should I send promotional emails?

The best approach could be to send promotional emails twice a month and then slowly change it to weekly. Consider sending emails two to three times a week if you have great content, offers, or regular promotions. However, you must also make sure to monitor these campaigns.

5. What are the best practices for writing promotional emails?

To write an effective promotional email, keep the content concise, engaging, and relevant to your audience. Use attention-grabbing subject lines, personalize the message whenever possible, and include a call to action. Ensure the design is visually appealing but not overwhelming, and always include an option for recipients to unsubscribe easily.

6. How can I measure the success of my promotional email campaigns?

You can measure the success of your promotional email campaigns by tracking key metrics such as open rates, click-through rates (CTR), and conversion rates. Tools like Google Analytics can also help you assess how much traffic and sales email marketing drives.