Customers always expect prompt and fast replies from businesses for their inquiries. The best way to provide such support is by using unique, tried-and-trusted email template designs that convert. Creating effective emails does not always require time away from running your store or company.
However, writing an email can seem challenging when you don’t know where to start. If you don't format it correctly, your drafted email may seem unprofessional, which can also have a negative impact on your business. Fortunately, there are many email templates that you can refer to when drafting a quick, concise, and professional email. Several customizable email templates make promoting your business simpler. All you need to do is choose a particular template design and customize the content.
This guide includes 20 pre-built email template design types that you can use right away for your marketing or brand promotion requirements. Each template is built for a specific use case but is easily customizable, too. Just add new blocks and edit the colors, spacing, images, and other elements to make the templates look according to your needs.
20 Email Templates Design that Convert in 2024
The following email template design covers many categories and situations you might encounter when emailing your customers. We have categorized them and included a format and subject line for each scenario to help you draft effective emails. You can also choose a reliable platform that offers easy access to template design to get started.
Below we have curated 20 best templates that can convert your leads to loyal customers.
1. Sales Email to Interrupt Patterns
Subject line: Hey, I have an idea for [Company Name]
Hello [Firstname],
I saw you are running ads on Meta. I assume you are also looking to secure new patients.
Not sure what your experience with advertising is so far, but what we hear from most clinics is that ads aren’t profitable anymore.
Our experience at [Your Brand Name] is quite the opposite. As an agency, we have helped more than 50 clinic owners get over 100 qualified leads every month.
Could this help your clinical team? If yes, then connect with our professionals and we’ll help you soar to new heights.
Regards,
[Your Name & Signature]
2. Ask an Interest-based Question
Subject line: Intro
Hi [First Name],
I saw you have implemented [tool name] at [Company Name].
Just last week, I was discussing with [Reference Name] from [similar company] how the integration with [tool name] had impacted their operations thanks to [Your Brand Name].
Would you be interested in integrating your stack with our platform?
Regards,
[Your Name & Signature]
3. Use Niche References
Subject line: Quick question [First Name]
Hi [First Name],
[Icebreaker] - I noticed [Company Name] is actively expanding its team, particularly in the software development area, which indicates a growing demand for skilled professionals to meet your project needs.
If this sounds like you, let's have a chat soon:
- You believe in software quality
- You need assistance with design and development
I provide outsourced software engineers to [type of company you target], such as [reference firm name]. I only partner with 3-4 startups per year and thought [Company Name] would make a good fit.
Feel free to pick a time here: [local link]
Regards,
[Your Name & Signature]
4. Relate to Pain Points
Subject line: Are your emails going to spam? Do this!
Hi [First Name],
I saw your question about email deliverability in the [Platform Name] and thought of helping you out.
My team went from 3 to 8 people in the past few months, with everyone sending outbound campaigns. I faced the same challenge you're facing with deliverability right now.
But there are a few things to boost your outreach results. Let me show you...
[Thumbnail leading to a personalized video]
Let me know what you think!
Regards,
[Your Name & Signature]
5. Make A Visually Appealing Sales Email
Subject line: Thanks for top-quality content [First Name]
Hi [First Name],
I just reviewed [Company Name]’s [Event] recording. You have amazing content cooking over there, hands down.
You chose [Tool or Technology] to host the event. Word is on the market that the ROI calculation could use a boost.
Would you agree?
Regards,
[Your Name & Signature]
6. Tackle the Challenges of Your Leads
Subject line: Maximize the profitability of [Company Name]
Hi [First Name],
[Company Name]’s work on the latest [Project Name] is excellent! I was intrigued to read the topic as an outsider!
Like many other startups in the [industry name], keeping web infrastructure optimized and relevant is an intriguing issue. Do you need development support to maximize the profitability of [Company Name]?
My team at [Your Brand Name] consists of expert developers who deliver high-quality design and strategy at a fraction of the cost of an in-house team. We have also managed to save our clients an average of $[Amount] every year.
Let's book a 15-minute call next Wednesday to discuss our potential partnership.
Regards,
[Your Name & Signature]
7. Use A No-brainer CTA
Subject line: Don’t miss out on [Offer]
Hi [First Name],
[icebreaker].
I saw your recent post on Facebook concerning email delivery rates - tough stuff, huh? Are you battling to keep ahead of spam filters?
[Reference Company Name] increased IPR by 2x, and their email revenue also grew by 150% in the first two months with us.
Should we talk more?
Regards,
[Your Name & Signature]
8. An Intriguing Subject Line
Subject line: Application - [Job Title]
Hello [First Name],
I noticed your [Job Title] has been listed on [Platform Name] for [number of weeks] now. Are you still searching for the correct fit?
We recently helped [Reference Company] with a [Job Title], saving their HR team both time and money in the recruitment process.
With outstaffing, you can delegate less critical tasks to specialized agents. This approach is four times more cost-effective than traditional hiring.
I have already identified some profiles that align with your offer. Would you like me to present these profiles to you?
Regards,
[Your Name & Signature]
9. Mention Relevant Insights
Subject line: Discover key insights to [Industry]
Hi [firstName],
I saw that you have built an audience of 2,500 on your LinkedIn page— that’s awesome. I assume you’re looking to attract some more warm leads organically.
Something we see in other recruiting companies is they post regularly. However, these businesses struggle to get engagement from their content.
We have helped other CEOs generate +50 warm monthly conversations with content strategies for better interaction.
Would you be open to hearing more about our strategies?
Regards,
[Your Name & Signature]
10. Mention Competitor Success
Subject line: Quick Question
Hi [First Name],
I can see that you have been using tracking pixels on your [Website Domain Name]. Yet, I noticed that you have not optimized them for Pinterest traffic.
Did you know that Pinterest represents, on average, [%] of [Competitor Name]'s traffic?
We help eCommerce businesses in the same sector unleash the potential of Pinterest.
The results are 3x less expensive customer acquisition costs for 2x more conversions.
Would you be interested in lowering your costs, too?
Regards,
[Your Name & Signature]
11. Add a Problem Statement
Subject line: Are you facing [Problem]?
Hi, Mr. [Prospect Name],
[Icebreaker].
I enjoyed the article "[title]" you wrote about the benefits of flossing teeth over 40. I actually sent it to some of my folks to read!
A lot of dentists face the same [problem statement].
That is why I have created a DFY (Done-For-You) service that [your value statement]. We are a private content marketing company that helps dentists like you create videos for social media and get more clients.
I made a personalized video showing how this can help you get ahead of the competition, especially in [location].
Can I send it over?
Regards,
[Your Name & Signature]
12. Use Personalized Images
Subject line: Thanks for the ebook [Name]
Hey [First Name],
The ebook you shared on marketing plans was spot on. I loved the highlight on the messaging impact and how it gets overlooked easily.
You have witnessed several achievements in your career, so you are surely aware of the importance of personalization in cold outbound. Your business wouldn’t have led 5 companies to successful exits without it!
Do you automate outreach personalization at scale with any tool?
I would be happy to chat about it over a cup of coffee.
Regards,
[Your Name & Signature]
13. Add a Personalized Video
Subject line: Is your email going to spam? Do this!
Hi [First Name],
I saw your query about email deliverability in the [Community Name] and thought of helping you out.
In the past two months, my agency grew from 3 to 8 people sending outbound campaigns. This definitely hit our deliverability hard, so I faced the same challenge as you.
Yet, you can try out a few things to keep your emails out of the spam folder! Let me show you:
[Thumbnail image with a link leading to a tutorial video]
Regards,
[Your Name & Signature]
14. Give Genuine Compliments
Subject line: Your hunt for an SDR ends here.
Hey [First Name],
I saw that you are looking for new SDRs to help you with ABM campaigns. Given you rank in the top 20 for workplace environment, I am sure you will find a candidate soon!
Do you have a tool to help new hires automate personalized cross-channel prospecting?
If not, I would love to show you how your hires can automate personalized outreach across different channels and drive down the cost of training.
Would you be open to hearing more about this tool?
Regards,
[Your Name & Signature]
15. Highlight Prospect Milestones
Subject line: Congrats on your $[specify amount] fundraise!
Hi [First Name],
Congrats on your [Fundraising Amount] milestone!
From what I understood, you also plan to hire new members worldwide. How exciting!
What solution have you been using to grow at scale? We have already helped [Competitor Company] double its sales team while remaining cost-efficient.
Are you available next Monday at 4 pm to see how you can achieve it, too?
Regards,
[Your Name & Signature]
16. Show Desired Outcome to Leads
Subject line: [Company Name], the king of [Location]
Hi [First Name],
I am sending you this email while sipping my second espresso today.
I recently searched “best coffee shops in [Location]” and noticed your competitors ranked higher than [Client’s Company Name].
I want to help you take over Google while also ramping up your sales.
Here’s an overview I suggest for you to take if you want to attract more customers. I hope it brings you tons of value!
Let me know if you want to get more tips over a call or meeting.
Regards,
[Your Name & Signature]
17 . Network Your Way to Sales
Subject line: Coffee or tea, [First Name]
Hi [First Name],
I recently saw your growth podcast on how you onboard your SDRs and tried the method. It was insightful!
I just started working at [Company] and would love to discuss your vision of the outbound sector with you.
There are so many topics to cover, and I believe the information will be valuable. I have worked in several startups, where I succeeded in [specify result], so I have a lot to share with you, too!
Would you like to get on a 15-minute call with the team?
[Link for the call]
Regards,
[Your Name & Signature]
18. Position Yourself as an Expert
Subject line: Here’s how we can help solve [Problem]
Hi [First Name],
I saw you posted a question in the [Platform Name] and wanted to share a quick tip my clients have found helpful.
If you want to schedule more interviews for your clients with cold outreach:
- Show your email was never sent in bulk
- Mention their previous achievements
- Catch everyone’s attention with a personalized video
I have a few more ideas to help you grow. Let me know if you are interested in hearing them.
Regards,
[Your Name & Signature]
19. Offer Assistance Without Expectations
Subject: Here's how ASMR content SHOULD sound
Hey [First Name],
So I found your Meta @[Handle] on #ASMR and wanted to share this 1-minute comparison video I made to show you how I get the most tingles out of a recording.
I also want to share my knowledge with content creators like me, so if you have any questions about recording ASMR content, feel free to reply to this email.
I am super keen to help you out, so I will follow up in 3 days. I respect that if you would not like me to follow up. I have not added you to any weekly communications.
Regards,
[Your Name & Signature]
20. Offer a Win-win Solution
Subject line: Question about [Company Name]?
Hello [First Name],
While searching for collaborations with product design agencies like yours, I came across [Company Name]'s profile while working with [icebreaker]. Congrats on having such an impressive profile!
We at [Your Brand Name] are looking to collaborate with design agencies to help build efficient products.
I would love to learn more about how you develop your designed products.
If this sounds interesting, I’d be happy to arrange a 15-minute call. Please pick a time that fits my availability here.
Regards,
[Your Name & Signature]
Bottom Line
Email templates should be designed to attract your leads and prospects quickly. Use the 20 email template design types we mentioned above to convert your leads into customers. Remember to customize these templates per your business requirements to ensure you reach the right audience.
These email templates are more effective when used alongside the right tools. So, suppose you are still using traditional ways to communicate with your customers. In that case, it's high time you switch to some aable email marketing platform like Neo to enhance your marketing experience.
Frequently Asked Questions (FAQs)
Q1. Can I convert any of my emails to templates?
Yes, you can convert any of your emails to desired templates. Start by filling out the parts of the message that you want included in the respective template. Then, click on the ‘more’ options to save the message as a template. Later, click on ‘Templates’ and then save the draft as a template. You can also click on the ‘save’ option to keep the new template.
Q2. What are email template designs usually used for?
You can use different email templates to send your messages that include information that does not usually change from message to message. You may also draft a message and save it as a template to reuse it later anytime you want it. The best part is that you can also add new information to templates if needed.
Q3. How can I maintain email template designs?
Start by creating your custom template as a copy of the pre-made templates. Do not forget to create language-specific variants, too. Later, you can define the subject and body text. Then, adjust your custom templates and delete the ones that are no longer needed.
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