As a Shopify store owner, acquiring quality traffic to any online store can be time-consuming and expensive. You may have to pay for ads or invest in excellent content to attract potential customers. Hence, your business must convert the majority of the traffic you receive.

If you have only one page to which you send all your traffic, regardless of the source, many visitors will bounce. The message won’t match their respective intent for clicking through the links, causing a reduced lead conversion rate. Are you suffering from a similar dilemma? Hence, we recommend building a Shopify landing page on your website. This strategy will help you convert more traffic and generate leads. If you are looking for a detailed guide to help you create such pages, this guide is the right place to start. We will talk about building a Shopify webpage, the steps associated with it, and other relevant details. Continue reading to learn more!

Understanding a Shopify Webpage

A Shopify webpage is a significant part of a brand’s official website with a specific purpose. It aims to bring more visitors to your page and complete a particular action. These actions often range from viewing different Shopify collection pages to getting various users to subscribe to your mailing list. 

Just building a Shopify website is not enough if you do not have webpages to grab more attention from the users. These pages enable you to convert browsers either into buyers or leads for all kinds of future purchases. A web page is much more targeted than usual branding approaches and is known to have an immediate, actionable effect. 

The best part about webpages is that they are single-minded in their intent, making them an effective sales strategy. They are essential to any online store determined to increase leads, build a respective mailing list, and increase sales in the future. 

Steps to Build a Shopify Webpage

You can build a web page from scratch using any Shopify landing page builder. The best part is that you do not have to learn coding or programming to build these pages. All you need to do is visit your desired platform and start building the web page instantly. 

There are three crucial methods that you can use to build your Shopify webpage. 

Method 1: Shopify Liquid

Building a web page or landing page with Shopify’s programming language, Liquid is an excellent option. It enables you to create an efficient page that is custom-made and perfect for your relevant needs. 

All you need to do is follow these Shopify webpage-building steps:

Step 1: Create a Liquid template and add relevant content for the web page to be published. 

Step 2: Do not forget to add the call-to-action button.

Step 3: Upload your custom template for a more personalized feel.

The only issue with this particular method is that it is time-consuming and requires coding knowledge. Hence, it is often recommended to hire a developer to work with Shopify Liquid. This professional has the experience to create an effective official web page that suits your respective needs.

Method 2: Shopify Landing Page Builder App

Shopify’s massive e-commerce app store offers you everything from unique themes to the most efficient Shopify landing page builder apps. These particular apps offer various templates that let you build a web page for your store instantly. The two best apps to build a Shopify webpage are Shogun and Pagefly. 

The majority of these apps allow you to build various web pages with simple, drag-and-drop templates. They also provide excellent preset styles that can be customized to fit your store’s theme. It often involves using buttons and features to lead customers to other relevant services or product pages within your website. 

Another solution for building a web page for unique campaigns is Omnisend. This e-commerce marketing platform lets you create lead-capture landing pages from customizable templates or your own designs. This particular platform also works as an SMS, email, and push marketing tool.

Consider using a Shopify landing page builder that is mobile responsive. Search Engine Optimization (SEO) always favors stores that are compatible across all systems, including mobile phones. These apps may cost money, so if you are looking for a free option, the third method will be your best bet. 

Method 3: Shopify Theme Editor

Do you want to build a web page yourself but don’t feel like learning to code? Then, the Shopify theme editor is for you. It enables you to build your web page without any hassle. The process associated with it is relatively easy because it uses a customizable template to build the entire page. 

The only problem with the editor is that the templates it offers for web pages or landing pages are very limited. Customization options on these templates are also limited, and the final page offers only a bare-bones approach. 

That said, this particular method is an excellent way to get started with web pages, especially if you have a small store or a limited budget. Just follow these steps to create a unique but basic Shopify webpage for your store. 

Step 1: Sign in to Shopify with your unique login details. 

Step 2: Visit the Shopify theme editor

Step 3: You will get access to a Merchant Dashboard after logging in to your Shopify account. Add relevant domains to your Shopify store and make it live. 

Step 4: Navigate to the left side of the same dashboard and scroll down until you see the option ‘Online Store.’ Click on it. 

Step 5: Search for the ‘Themes option’ under the Online Store section and click on it. 

Step 6: You will soon find yourself on a new page that will display all your downloaded themes, including the one currently published in your store. Go to the theme published on your respective Shopify store. 

Step 7: Click on the ‘Actions’ button near the published theme. A drop-down menu will appear. Click on the ‘Customize’ option. 

Step 8: After hitting the Customize button, you will be in the Shopify editor. Here, you can add a relevant template to build a web page. 

Step 9: You will find a drop-down menu on the top of the theme editor. Click on this specific drop-down menu and choose the ‘Pages’ option. 

Step 10: Scroll to the bottom of the same page and choose the ‘Create template’ option. 

You can access a blank landing page template to which you can add your unique content. Then, move on to the next step to add sections or fill out more information on the same page. 

Step 11: The menu to the left of the specific page will show you different ways to edit your web page. Click on any of the available options and choose the relevant sections you would like to add. 

Step 12: Go to the drag-and-drop feature and choose the specific section you want to put anywhere on the template. 

Step 13: Add the Shopify webpage to your store after creating your desired template. 

Step 14: Exit the theme editor and go back to the Shopify Merchant Dashboard. 

Step 15: Go to the menu on the left side of the page and click on the Online Store option. Go to the Pages section and click on it using the same option. 

Step 16: In the top-right corner, you will see the option to ‘Add page’. If you want more options, click on it. After you have added all the necessary information, click on the ‘save’ button. 

Best Practices to Maximize Engagement on the Shopify Webpage

Knowing how to make a Shopify webpage and adding it to your online store is not enough. You must also learn how to get more traffic and engage your respective visitors so that they become your repeat buyers and loyal customers. The following strategies will help you increase visitor interaction and conversion on your respective web page over time:

1. Compelling Call-to-Action (CTA)

A strong CTA always helps you guide your visitors to take action on the specific web page. It helps lay out your respective expectations and gives users directions regarding your official website. This may often include signing up for an official newsletter, purchasing different products, or contacting your online brand or business for certain services.

2. Quality Content

High-quality content plays a crucial role in improving visitor interest. The best tips to make a free, engaging, and informative web page include using concise and clear language, adding engaging headlines, and adding high-resolution images. 

3. Testimonials and Reviews

Showcase some of your best customer or visitor testimonials and reviews on the specific web page of your choice. You can add these reviews at the bottom of the page for a proper flow. This testimonials section can help build trust and encourage lead conversions on your web page easily. 

4. User-Friendly Navigation

Ensure your Shopify webpage is easy to navigate with a well-organized layout and excellent menus. A user-friendly experience helps visitors find what they are looking for quickly. This helps reduce all kinds of bounce rates and increases the likelihood of conversion. Intuitive navigation also enhances user satisfaction and encourages repeat visits and interactions.

5. Mobile Optimization

It is essential to optimize your Shopify webpage for mobile viewing. This applies in the present context, where a significant portion of users access websites via mobile devices. Ensure that the design is responsive, loads quickly, and maintains functionality across various devices. Mobile optimization improves user experience, boosts engagement, and can impact search engine rankings positively. 

Final Thoughts

Finding an easy Shopify landing page builder is no longer a task because you have several platforms at your service on the internet. All you need to do is sign up for the desired platform of your choice and start using its site editor to build a free web page. The best part is that Shopify enables you to add additional elements to the page to make it more engaging for all your site visitors. You can use either of the three methods we discussed in this guide to create your Shopify webpage for business purposes, generate more leads, and increase traffic on your official website in no time. 

You can also combine the power of Shopify landing pages with Neo’s email hosting services. Create a business professional email address with Neo’s .co.site domain, or integrate your com or edu email domain. The platform also provides you with a free email address for a limited period of time. So visit Neo today!

Frequently Asked Questions (FAQs)

Q1. How can I optimize my Shopify landing page?

You can use various graphics, icons, and other simple images for a relevant page structure and visual appeal. Make sure that the images are relevant to the product or services. Do not let the images distract the user from reading text from your Shopify webpage. The landing page's conversion rate is highly affected by how safe and trustworthy it appears. So, make sure to add reliable content to it accordingly.

Q2. Can I find a page builder on Shopify?

Yes, you can find an in-built page builder on Shopify. Building a Shopify website without knowing coding becomes easier with this particular tool. All you need to do is copy and paste any Figma frame into Instant. This enables you to publish your store in seconds. Try the drag-and-drop option to create responsive pages and sections. 

Q3. What is the difference between Shopify and a landing page?

The homepage of your store on Shopify can be used for several purposes. Examples include the introduction of your brand or product. Meanwhile, landing pages are always used with a single focus on nurturing leads. Both can help drive up conversion rates of your online store despite being interchangeable most of the time.